Ask someone what his email address is, and surely, you will be given one in a minute.
Let us face it.
Everyone and just about everybody you know has an email address.
With the current technology, the fastest way to get information, to send information and to let someone know about something is by sending an email.
This is what email marketing is all about.
It is a form of direct marketing, when the retailer or seller uses the internet to send an email to a consumer, selling one’s product.
By definition, e-mail marketing uses electronic mail to communicate commercial or any money raising message to an audience, possibly a consumer, and hopefully, a prospective customer.
That is supposedly how it should work, but in the marketing world, terms are strictly defined, and an email is not easily and necessarily a type of e-mail marketing unless you are enhancing the relationship between the seller and the customer; unless the purpose of the email is to acquire another customer; and if there is an advertisement sent by one company to a prospective customer.
As mentioned, you can easily reach your customers via e-mail. All you need to get is one’s email address, and then you can easily market your product.
Unfortunately, due to the fact that most businesses tend to abuse the power of sending e-mails, software companies have assisted greatly in terms of blocking emails coming from unknown senders.
So to make sure you are reaching the type of customers you intend, do the normal route of befriending first. Once you have gained their trust and goodwill, asking for a favour and letting them check out your products will not be noted negatively.